(source California Association of REALTORS®, 09/23/08)
A new age is truly upon us and some will be left behind. The newest and best tool out there for real estate agents to get their name out to the public is the internet. Comparing 2007 and 2008 statistics on how sellers found their listing agent sheds some light and some reality based data to the huge question of what is the best way to market your business.
When an agent sent materials directly to a seller through direct mail marketing in 2007 they saw a 27% return in 2008 it was 44%. So sending materials to a seller is still one of the good ways to promote a business up 17% from 2007. By looking at previous transaction data though we see it has gone down 10% with 53% of the people, in 2007, used their agents again and 43% in 2008.
By having your sign in front of a home you advertising saw a dip also in 2008 going down 4% from 2007. 2007 showed 6% of sellers using yard signs to find their agent and 2008 showing only 2%.
The biggest gain not surprisingly is the Internet. In 2007 only 6% used it to find an agent but in 2008 that number jumped to 33%. That is a 27% hike in sellers discovering their agent online.
Internet marketing is obviously on the rise and with it the availability of quality companies out there to help utilize the net to its upmost potential.
Billie Hillier - Las Vegas Real Estate Agent working with sellers, buyers, and renters. You can read my full bio here at Billie Hillier.
Below are a few of my favorite links and tools to help you find your new home.
Las Vegas Real Estate Tools
Las Vegas Real Estate
· Henderson Real Estate
Las Vegas Condos
Summerlin Villages - Las Vegas
For market reports: every effort was made to make information as accurate as possible - while deemed reliable, not guaranteed. All stats are through GLVAR.