IMPORTANCE OF INTERNET MARKETING

(source California Association of REALTORS®, 09/23/08)

A new age is truly upon us and some will be left behind. The newest and best tool out there for real estate agents to get their name out to the public is the internet. Comparing 2007 and 2008 statistics on how sellers found their listing agent sheds some light and some reality based data to the huge question of what is the best way to market your business.

When an agent sent materials directly to a seller through direct mail marketing in 2007 they saw a 27% return in 2008 it was 44%. So sending materials to a seller is still one of the good ways to promote a business up 17% from 2007. By looking at previous transaction data though we see it has gone down 10% with 53% of the people, in 2007, used their agents again and 43% in 2008.

By having your sign in front of a home you advertising saw a dip also in 2008 going down 4% from 2007. 2007 showed 6% of sellers using yard signs to find their agent and 2008 showing only 2%.

The biggest gain not surprisingly is the Internet. In 2007 only 6% used it to find an agent but in 2008 that number jumped to 33%. That is a 27% hike in sellers discovering their agent online.

Internet marketing is obviously on the rise and with it the availability of quality companies out there to help utilize the net to its upmost potential.

Billie Hillier - Las Vegas Real Estate Agent working with sellers, buyers, and renters. You can read my full bio here at Billie Hillier.

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Below are a few of my favorite links and tools to help you find your new home. 

 

Las Vegas Real Estate Tools

·         Las Vegas Home Search

·         Las Vegas Luxury Homes

·         Las Vegas & Henderson Homes with Pools

·         FHA Approved Condos

·         Homes Without HOAs

·         Las Vegas Rental Home Guide

·         Las Vegas Zip Code Map

·         Search by Community

·         Retirement Communities Las Vegas

·         Real Estate Articles

·         LIDs, SIDs & HOA Info

 


Las Vegas Real Estate

·         Aliante Homes in Las Vegas

·         Arlington Ranch Homes in Las Vegas

·         Canyon Gate Homes in Las Vegas

·         Centennial Hills Homes in Las Vegas

·         Coronado Ranch Homes in Las Vegas

·         Desert Inn Country Club Homes in Las Vegas

·         Elkhorn Ranch Homes in Las Vegas

·         Iron Mountain Ranch Homes in Las Vegas

·         Las Vegas Country Club Homes in Las Vegas

·         Los Prados in Las Vegas

·         Lynbrook Homes in Las Vegas

·         Mountains Edge Homes in Las Vegas

·         Providence Homes in Las Vegas

·         Queensridge Homes in Las Vegas

·         Rhodes Ranch Homes in Las Vegas

·         Silverstone Ranch Homes in Las Vegas

·         Southern Highlands Homes in Las Vegas

·         Spanish Hill Homes in Las Vegas

·         Spanish Oaks Homes in Las Vegas

·         Summerlin Villages

·         Spanish Trail Homes in Las Vegas

·         Woodcrest Homes in Las Vegas

·         Henderson Real Estate

·         Anthem Heights Homes in Henderson

·         Anthem Country Club Homes

·         Anthem Homes in Henderson

·         Black Mountain Vistas Homes in Henderson

·         Calico Ridge Homes in Henderson

·         Green Valley Homes in Henderson

·         Green Valley Ranch Homes in Henderson

·         Green Valley South Homes in Henderson

·         Inspirada Homes in Henderson

·         Lake Las Vegas Homes in Henderson

·         MacDonald Ranch Homes in Henderson

·         Seven Hills Homes in Henderson

·         Sun City MacDonald Ranch in Henderson

·         Whitney Ranch Homes in Henderson 


Las Vegas Condos

·         FHA Approved Condos

·         Boca Raton Las Vegas

·         Manhattan Condos Las Vegas

·         Veer Towers in Las Vegas

·         Wimbledon Tennis Club Las Vegas

Summerlin Villages - Las Vegas 

·         The Arbors at Summerlin

·         The Canyons at Summerlin

·         The Crossing at Summerlin

·         The Gardens at Summerlin

·         The Hills at Summerlin

·         The Hills South at Summerlin

·         The Mesa at Summerlin

·         The Paseos at Summerlin

·         The Pueblo at Summerlin

·         Red Rock Country Club at Summerlin

·         Ridgebrook at Summerlin

·         The Ridges at Summerlin

·         Siena at Summerlin

·         Summerlin Centre

·         The Trails at Summerlin

·         The Vistas at Summerlin

·         The Willows at Summerlin

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For market reports: every effort was made to make information as accurate as possible - while deemed reliable, not guaranteed. All stats are through GLVAR.

Comment balloon 3 commentsBillie Hillier • May 19 2009 08:12PM

Comments

It is said that those who do not adopt Social Networking will be left behind.  90% of my leads come directly from blogging and other social networking sites.  Traditional advertising is going the way of the buggy whip.

Posted by Kathleen Murray (Realty Executives Mohave) over 10 years ago

I think the key to still follow up or developing a system to follow up on those Internet visitors

Posted by Eric Reid (Renaissance Realty Group of Keller Williams Atlanta Partners) over 10 years ago

Absolutely - - - if you don't track and follow up on the leads then you might as well toss money out the window.

For one client - we keep a matrix of all leads, which ad got the lead, day of the month (Thu seem to be a better day for getting most leads for him), and the quality / life of the lead. Sounds like a lot to track but once it's set up it is so worth it!

Posted by Billie Hillier, Savvy Home Realty Solutions (http://702IsHome.com) over 10 years ago

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